Head of Channel & Performance Marketing

Join Zellis OpCo as our Head of Channel & Performance Marketing, playing a critical role in driving measurable business impact across both direct and indirect routes to market for a leading HR, WFM and Payroll software and services provider.

Reporting to the CMO, you will lead the planning, execution and optimisation of performance‑led marketing strategies that accelerate pipeline growth and revenue across all marketing channels. This includes both direct demand generation and partner‑led, channel‑driven contribution, with a strong focus on commercial outcomes.

You will own and deliver the marketing plan to grow revenue through indirect channels, working closely with Sales and Partnerships teams to ensure activity is aligned to priority routes to market and revenue objectives.

Operating as a hands‑on senior leader, you will analyse, optimise and scale marketing performance across channels, ensuring close alignment with commercial goals and sales priorities. This role requires strong analytical capability, experience working across channel and partner models, and a proven ability to translate performance insight into tangible pipeline and revenue impact.

Essential Skills/behaviours:

Leadership & Culture

• Act as a senior individual contributor and role model for performance‑led marketing.
• Mentor and support team members, setting clear expectations and accountability.
• Achieve scale primarily through influence, frameworks and cross‑functional leadership, rather than large direct teams.
• Confidently share insight, recommendations and performance updates with senior stakeholders.

Collaboration & Influence

• Lead and influence cross‑functional teams across Marketing, Sales, Partnerships and Product.
• Build strong working relationships and communicate effectively with senior leaders and stakeholders.

Personal Attributes

• Highly analytical, detail‑oriented and commercially aware.
• Able to turn complex data into clear, actionable business decisions.
• Results‑driven, pragmatic and adaptable.
• Proactive in staying current with performance, channel and market trends.

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.