As a Planning & Campaigns Manager you'll be taking on a key position within the Operations arm of the Moorepay Marketing team. You'll be working alongside your Marketing colleagues and have responsibility for:
- Database engagement and segmentation.
- Planning and commissioning content and campaigns.
- Measuring and reporting on engagement.
- Marketing automation build / oversight / governance and driving marketing performance improvements (engagement, targeting, channels, etc).
As Planning & Campaigns Manager you'll work closely with the Brand & Acquisition and Product teams, building automated nurture paths and commissioning campaigns and content to drive greater engagement and efficacy from our marketing activity. You'll also be responsible for segmentation, the segmentation matrix, engagement scoring, and the reporting infrastructure tracking KPIs to measure success.
You'll work primarily within Hubspot and associated systems (including SugarCRM), Hubspot integrations, and data provider portals, and will be familiar with building and working within the Hubspot automation and reporting framework.
You'll develop key relationships outside the Marketing team with stakeholders across Sales and Operational teams, and our contracted data and marketing automation / CRM providers.
Your key accountabilities will include:
- Continuous improvement of database engagement rates and other marketing KPIs.
- Delivery of segmentation strategy and ownership of successful implementation.
- Delivery of SQL target numbers.
- Positive and improving eNPS score.
Please note this position is a fixed-term contract covering maternity, to begin from early June.
You'll work on a hybrid basis, with Tuesday being a set office day each week (either our Swinton or central Birmingham office). The rest of your time can be managed flexibly between office and remote working.