The role
Moorepay is an Apax-backed payroll and HR software business, building the demand engine to grow faster. The Marketing Operations Manager owns the systems, data and processes that turn marketing activity into qualified, sales-ready demand. Owning the martech and AI stack, lead and campaign operations, ABX operations and lifecycle execution, the role is the operational backbone of a marketing function measured on pipeline and conversion - not volume.
You will plan and technically execute campaigns for both the demand and brand teams, own the forward plan and performance of the martech stack, keep us compliant (GDPR/PECR), manage vendors alongside procurement, set the operating standards and SOPs the team runs on, and lead a team of two - a Marketing Executive and a Marketing Coordinator. You will sit on the CRM steering group and lead by example as a data steward.
This role is a hybrid role, we ask to see you twice a month in our Swinton office
Campaign operations & execution
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Own end-to-end campaign operations - the campaign calendar, planning, segmentation, targeting, QA, deployment and optimisation - for demand and brand alike.
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Run robust QA and testing (A/B, multivariate, deliverability) so execution is consistently high quality, and work with the Marketing Analyst to turn performance into better next campaigns.
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Own the stack for marketing execution - HubSpot at its core: campaigns, workflows, lead lifecycle and marketing-side configuration, plus roadmap and vendor relationships, to the requirements the Head of Demand Generation sets - partnering with the central data function, which owns enterprise integration, platform management and data governance, so integrations and data flows stay reliable and scalable.
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Design and govern AI and agent workflows across the stack - content operations, campaign build, data enrichment, reporting - to give a lean team outsized capacity, with brand-voice and attribution governance gates.
Lead lifecycle, scoring & routing
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Own the lead lifecycle framework: routing logic, lifecycle stages and SLAs with Business Development - every lead captured, qualified and moved to the right owner, fast.
Lifecycle & nurture execution
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Run the operations behind the ABM programme - priority-account data, intent signals, audience orchestration, and the workflows, routing and follow-up that turn reach into meetings - partnering closely with Business Development.
Governance, compliance & vendors
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Lead and develop two direct reports (Marketing Executive, Marketing Coordinator) - coaching, performance and clear progression - and own work management across the team so activity lines up with our KPIs.