As a Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You’ll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute high-performing demand programs.
This is a critical leadership role in a high-growth marketing team, suited to someone who’s both analytical and creative, and thrives in an outcome-driven, cross-functional environment.
Responsibilities;
Strategy & Leadership
- Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimising CAC, ROAS, conversion rates, and funnel health
- Lead and coach a growing team of paid, campaign, and lifecycle specialists
Campaign Planning & Execution
- Build and run integrated, multi-channel campaigns aligned to business priorities
- Drive end-to-end campaign performance: from awareness to MQL and SQL
- Leads and delivers ABM programme to drive Outbound demand generation, working collaboratively with the Business Development team
Paid Media
- Oversee the media plan and manage execution across paid search, paid social, retargeting, and display
SEO
- Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth
- Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO
Lifecycle & Nurture
- Develop and optimise lifecycle journeys across our channels, and marketing automation platforms
- Improve conversion through segmentation, nurture sequencing, and lead scoring
Analytics & Optimisation
- Define and deliver performance frameworks, dashboards and attribution to enable data-driven decision making across marketing and sales