As a Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You’ll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute high-performing demand programs.
This is a critical leadership role in a high-growth marketing team, suited to someone who’s both analytical and creative, and thrives in an outcome-driven, cross-functional environment.
Responsibilities;
Strategy & Leadership
- Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimising CAC, ROAS, conversion rates, and funnel health
- Lead and coach a growing team of paid, campaign, and lifecycle specialists
Marketing Tech and operations
- Own and evolve the marketing and revenue technology stack (e.g. HubSpot, paid media, data, attribution and partner systems), ensuring tight integration, automation, user adoption and best practice across Sales, Marketing and Partners
- Use the martech stack to identify, target and engage the right prospects, and to measure, attribute and optimise pipeline and ROI by channel, campaign, segment and partner
Campaign Planning & Execution
- Build and run integrated, multi-channel campaigns aligned to business priorities
- Drive end-to-end campaign performance: from awareness to MQL and SQL
- Leads and delivers ABM programme to drive Outbound demand generation, working collaboratively with the Business Development team
Paid Media
- Oversee the media plan and manage execution across paid search, paid social, retargeting, and display
SEO
- Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth
- Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO
Lifecycle & Nurture
- Develop and optimise lifecycle journeys across our channels, and marketing automation platforms
- Improve conversion through segmentation, nurture sequencing, and lead scoring
Analytics & Optimisation
- Define and deliver performance frameworks, dashboards and attribution to enable data-driven decision making across marketing and sales