Performance Marketing Manager

Inherit the specialist-built paid and workflow engine (live from August 2026) and bring it fully in-house - owning the channels, tracking and reporting end to end as the engagement transitions. 

Own the paid and performance channels end to end - how they are run, optimised and scaled - accountable for qualified pipeline, cost per qualified lead and channel CAC, within the strategy and budget the Head of Demand Generation sets. 

Plan, forecast and allocate spend for revenue contribution, where it drives the most commercial value. 

Own the channel numbers: cost per SQL, SQL-to-meeting conversion, and pipeline contribution. 

Test incrementality and channel ROI continuously, and reallocate to what pays. 

Use competitor and market intelligence to find new channels, growth opportunities and tactical edges. 

Support the ABM programme with paid account targeting and retargeting against the priority-account list. 

Own the campaigns that move prospects from first click to qualified pipeline - new logo and, through retargeting and paid audiences, cross-sell into the base where expansion pays. 

Own bottom-of-funnel website performance: CRO, landing pages and CTAs, and traffic into high-intent journeys. 

Use personalisation (e.g. Webeo) to lift conversion and lead quality. 

Work with Product Marketing and Brand so on-page message, value propositions and journeys convert - and stay on-brand while they do. 

Own and optimise all paid search and social (Google, Bing, Capterra, Approved Index and similar): campaign structure, budget and pacing, and ongoing creative, keyword and landing-page improvement. 

Own CPL partnerships (Approved Index, You Shortlist and similar): supplier performance, ROI and lead-quality tracking, and sourcing new partners that pay. 

Manage review and marketplace platforms (Capterra, Expert Market and similar) against CPC performance, budget and ROI. 

Extend search beyond Google - build visibility in AI search and answer engines as buyer research shifts there. 

Execute the SEO and organic-search strategy the Head sets - on-page, technical and content priorities, keyword and ranking work - to grow high-intent organic traffic and lower blended CAC. 

Own paid and organic execution in-house - the channels, the tracking and the reporting - so they improve continuously against CAC, qualified pipeline and revenue. 

Ensure every demand-generated lead is captured in the CRM and reported accurately for performance and attribution. 

Work with Business Development to lift SQL-to-meeting conversion and close the loop on lead quality. 

Start hands-on with our agency partners - tight briefs, clear success measures, performance held to account - and build the in-house capability and team over time as the function scales.