CRM Architect

Key Responsibilities

• Own and evolve the CRM and commercial technology strategy, roadmap, and architecture.
• Act as the organisation's HubSpot champion, driving governance, adoption, optimisation, and best practice.
• Design scalable CRM solutions, data models, workflows, reporting frameworks, and integrations across the commercial technology estate.
• Translate business requirements into technical solutions and oversee implementation and enhancement activity.
• Establish and maintain CRM governance, security, compliance, data quality, and change management frameworks.
• Partner with commercial and operational leaders to improve revenue processes, forecasting, customer lifecycle management, and operational effectiveness.
• Lead stakeholder engagement, user enablement, training, and adoption initiatives.
• Evaluate emerging technologies and deliver an AI roadmap that supports productivity, automation, and innovation.
• Manage vendors, implementation partners, upgrades, integrations, and the ongoing evolution of the CRM environment.

Essential Experience

• Significant experience designing, implementing, and managing CRM platforms, ideally HubSpot.
• Strong practical HubSpot expertise.
• CRM architecture ownership experience.
  
• Ability to define technology and CRM strategy grounded in implementation experience.
• Ability to translate business requirements into technical requirements and solution designs.
• Experience managing third-party implementation partners and vendors.
  
• Systems architecture and data management capability.
• Ownership of system upgrades, enhancements, integrations, and ongoing development.
• Strong understanding of Revenue Operations, Sales Operations, Marketing Operations, and Customer Success processes.
• Experience developing CRM architectures, integration strategies, and commercial system roadmaps.
• Strong expertise in data modelling, governance, reporting, and analytics.
  
• Ability to present strategy, recommendations, and progress directly to leadership teams.
• Excellent problem-solving, analytical, communication, project, and change management skills.
• Ability to operate independently in a build-and-transform environment.
• Pragmatic transformation mindset with a balance of strategic thinking and practical delivery.
• Experience integrating CRM platforms with wider commercial technology ecosystems.

Desirable Experience

• HubSpot certifications and advanced platform expertise.
• AI-enabled commercial technologies and automation platforms.
• AI within CRM, commercial technology, or sales technology.
• Identifying automation opportunities and developing an AI innovation roadmap.
• Gong or similar revenue intelligence platforms.
• MarTech, RevOps, or commercial technology stacks.
  
• SaaS or technology-driven organisations.
• Experience working in larger organisations and transformation-led environments.
• Knowledge of enterprise architecture frameworks and best practices.
• Experience with business intelligence, data warehousing, and advanced analytics tools.
• Knowledge of the HubSpot partner ecosystem.

Why Join?