Moorepay is an Apax-backed payroll and HR software business, part of Zellis Group, growing and
building the marketing engine to grow faster. As Growth Marketing Manager, you'll own the growth of
organic and AI-search demand through Moorepay.co.uk, alongside the performance of the website as
a conversion engine. Your job is to attract more of our target buyers through SEO and AEO, and
convert more of the traffic we generate into qualified demand.
You’ll bring organic search, AI-search optimisation, CRO and website testing increasingly in-house,
building the capability, playbooks and ways of working we need to grow faster.
What you will own
• Grow new-logo Sales Accepted Leads from organic search, AI search and direct traffic,
alongside improving site-wide visit-to-lead conversion.
• Lead our SEO strategy, evolving our organic presence to attract both payroll and HR buyers
and building visibility around the products and problems that matter to each.
• Own our AEO strategy and share of AI answers, building from our current position and
making Moorepay more visible wherever buyers use AI to research payroll and HR.
• Own website conversion performance, identifying where journeys underperform and
prioritising the changes with the greatest commercial impact.
• Build and run our CRO and testing roadmap, using A/B testing and data to improve landing
pages, messaging, journeys and conversion points.
• Bring organic, AEO and CRO capability in-house, establishing the tools, reporting and ways
of working required to continuously improve performance.
First 90 days
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30 days: Understand our organic/AEO performance, website conversion journey and existing agency
activity; establish the baseline and biggest opportunities.
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60 days: Establish an organic, AEO and CRO roadmap, including clear ownership, measurement and
prioritised tests.
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90 days: Have the first improvements and experiments live, with organic/AEO activity transitioning in
house and clear reporting against SALs, AI visibility and website conversion.