All Locations
Peterborough, Watford
Advertising Salary
Competitive + benefits
Vacancy type
Permanent

About the role

Head of Product Marketing

Zellis is the UK and Ireland’s leading provider of payroll and HR software and services, trusted by hundreds of enterprise organisations to deliver precision, compliance and value.

Our purpose is to make complex people processes simple, combining technology, insight and partnership to help our customers pay and engage their people brilliantly.

We’re looking for a Head of Product Marketing to lead product marketing across the Zellis portfolio, while taking direct, hands-on ownership of our flagship Pay (Payroll) proposition.

This is a pivotal leadership role at the heart of how Zellis competes and grows. You’ll shape how we understand our markets, differentiate our products and translate their capabilities into clear, compelling customer and commercial value.

What you’ll do

Leading a team of four, you’ll be responsible for product marketing across our portfolio, spanning HR, Workforce Management, Talent, Pay, Benefits and Services.

You’ll:

  • Lead, coach and develop a high-performing Product Marketing team across the Zellis portfolio.
  • Personally own the product marketing strategy for our Pay proposition, from positioning and messaging through to go-to-market strategy and launch impact.
  • Partner closely with Product Management, Sales and Marketing to build compelling, value-led go-to-market plans.
  • Define clear positioning and messaging across our product portfolio, creating a consistent and differentiated Zellis story.
  • Lead our market and competitive intelligence programme, bringing together buyer insight, competitor intelligence and market trends to support commercial and product decisions.
  • Develop win/loss analysis, buyer research, competitor benchmarking, segmentation, ICPs and buyer personas.
  • Build sales enablement that translates product capability into customer value, including battlecards, discovery guides, ROI tools and business cases.
  • Lead our relationships with key HR and Payroll industry analysts and strengthen Zellis’ visibility across the HRTech and Payroll market.
  • Help shift our storytelling from features and functionality towards customer outcomes and measurable value.
  • Use market insight and data to influence product priorities, pricing, go-to-market decisions and commercial strategy.
  • Measure the impact of product marketing through areas such as win rates, contract value, launch performance and customer expansion.

Skills & experience

What we’re looking for

You’ll be an experienced Product Marketing leader who combines strategic thinking with the ability and willingness to remain hands-on.

We’re looking for:

  • Significant product marketing experience within HR technology, Payroll technology or a closely related enterprise SaaS environment.
  • Experience leading product marketing across multiple products or propositions.
  • Strong knowledge of enterprise buyer needs, buying journeys and commercial drivers.
  • A track record of developing differentiated positioning, messaging and value propositions.
  • Experience building and using competitive intelligence, buyer research and market insight to influence business decisions.
  • Strong go-to-market experience, working closely with Product Management, Sales and Marketing.
  • Experience of analyst relations and using external market validation to strengthen positioning and sales confidence.
  • Strong commercial acumen and the ability to connect product marketing activity directly to business outcomes.
  • A collaborative leadership style and the ability to influence senior stakeholders across Product, Sales and Marketing.

What success looks like

You’ll help ensure that:

  • Zellis has a clear and differentiated position within the Payroll and HRTech market.
  • Our Pay proposition has a compelling, evidence-led story that resonates with enterprise buyers.
  • Market and competitive insight actively informs product and commercial decisions.
  • Go-to-market activity is grounded in customer insight and measurable value.
  • Sales teams have a clear, confident answer to “Why Zellis?”
  • Product Marketing has a visible and measurable impact on growth.

If you’re a commercially minded Product Marketing leader who loves turning market insight into compelling propositions and real business impact, we’d love to hear from you.

Benefits & culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

  • Unstoppable together.
  • Always learning.
  • Make it count.
  • Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

  • A competitive base salary.
  • 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
  • Private medical insurance.
  • Life assurance 4x salary.
  • Enhanced pension scheme with company contributions up to 8.5%.
  • A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.

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